When thinking about my brand I wanted it to say 'quality' that's why I've tried to think about everything including the washing instructions care label for each product and swing tag for the cushion covers and oven mitts.
I didn't just want a bog standard white satin label for the care instructions, I wanted something woven. When choosing the swing tag, the feel of the card was very important, it needed to be tactile and I chose a ribbon rather than a piece of cord just to make it a bit different. I'm extremely pleased with the results, thank you to the companies who produced them.
Below you can see the label in a finished cushion cover.